LG Craft Ice : I'm a Baller
When LG briefed us on their new refrigerator that makes giant ice balls like the ones you get at high-end cocktail bars, we knew we had to launch this unbelievably cool product with an equally cool campaign. And by making people feel what it’s like to be a “baller," we had people literally going to Lowe’s and asking for "the baller fridge.” Simple, fun, memorable — that’s how you launch a product to record sales. TVC and digital video. As you can see, we used a wide range of talent to help convey that while the product is perfect for Scotch, it's also just a classy way to keep any drink cool.
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New York ADDY 2020: Gold — Film, Video & Sound
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Regional ADDY 2020: Silver — Film, Video & Sound
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Communication Arts 2020: Shortlist — Motion/Cinematography
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Hermes Creative Awards 2020: Platinum
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Communicator Awards 2020 : Gold General-Branded Content for Commercials
Ad Age highlighted our campaign as one of their picks of the week, while an event starring two famous icy
ballers drove some extra PR. Giant ice spheres, a baller attitude and killer cocktails — the campaign leant itself to tons
of engaging social across multiple platforms. Just a taste of it is featured here.
And... it worked.
So much that the client asked us to create more content this time seasonally specific. Here is a small selection.
RESULTS
1M
1
1.0
Awards
Refrigerators Sold
Launch Party Featuring Vanilla Ice and Ice-T
Ad Age Pick of the Week
Gold Addy Award, 2020
Platinum Hermes Creative Award, 2020
Gold Communicator Award, 2020
Shortlist, Communication Arts 2020